We’re thrilled to announce an exciting collaboration that brings together the innovative, women-focused apparel SHER and the sleek performance of FONS Bikes. This partnership is more than just a meeting of two brands—it’s a celebration of women who love cycling, style and luxury. Here’s everything you need to know about this dynamic collaboration. Together, we’re not only delivering exceptional, best fitting products but also creating valuable experiences that enhance the joy of cycling for women everywhere. Here’s everything you need to know about this dynamic union and the incredible journey it promises to offer.
SHER: Apparel Coded for Women
SHER is a trailblazer in creating cycling clothing designed specifically for women. Driven by science based innovation, products are designed with an unmatched understanding of comfort and style, delivering solutions that solve concrete needs of the female cyclist, e.g. saddle sores and discomforts of any type. SHER’s mission is to empower women to feel confident both on and off the bike. Whether you’re tackling a challenging climb or enjoying a leisurely ride through picturesque scenery, SHER’s pieces are crafted to enhance every aspect of your journey.
FONS Bikes: Performance Meets Elegance
FONS Bikes has redefined cycling with its exceptional, female-centric design philosophy. Engineered for optimal performance, these bikes aren’t just about speed or efficiency—they’re about creating a cycling experience that feels as luxurious as it is empowering. Paired with SHER’s apparel, FONS Bikes offers the ultimate combination of comfort and capability, ensuring you look and feel your best on every ride.
Try Before You Buy: SHER Apparel in the FONS Showroom
Finding the perfect cycling gear or bike can be a challenge, but with SHER and FONS Bikes, you don’t have to compromise. We’re excited to offer a fit-and-order experience at our showroom, where you can try on SHER’s stylish and functional apparel before placing your online order with complete confidence. This means no more guessing sizes, worrying about fit or returns—you’ll know your gear is perfect before it arrives. Basically the same approach we use for our bikes, try them before you buy them
Coming soon! Experience weekend in the Dolomites, Italy:
Luxury, sport, and wellness combined
To take this partnership to the next level, from 2025 we’re working on a series of experience weekends in the stunning surroundings of Bolzano, Italy - home of SHER. These weekends will be all about celebrating the joy of cycling, the beauty of the outdoors, and the luxury of slowing down savoring the Italian culinary delights and exquisite wine traditions.
Here’s a glimpse of what you can expect:
Wellness sessions: Rejuvenate with yoga, spa treatments, and wellness workshops that perfectly complement your cycling adventures.
Guided cycling tour: Explore Bolzano’s breathtaking landscapes on a FONS Bike, accompanied by experienced guides who know the best routes.
Style and comfort: Get hands-on with SHER apparel in Casa SHER and see how its form-fitting designs enhance your performance and comfort.
Luxury touches: From delicious meals featuring local cuisine to accommodations that blend outdoor charm with indulgent comfort, every detail is designed to spoil you.
Why this collaboration matters?
“ This collaboration with FONS is a celebration of women who ride and a powerful step toward creating a better world for women. Together, we’re not just merging functionality and style—we’re championing a vision of confidence, freedom, and inclusivity. Collaborations like this allow us to amplify our shared mission, building a stronger community and inspiring women everywhere to embrace their strength and passion both on and off the bike."
– Sara Canali, Founder of SHER
“Although collaborations like this might seem small we are convinced that they can impact much more than first thought. Small steps that lead to less unnecessary shipping, the impact of feeling materials, testing products and fit them lead to better decisions. Smaller productions or building on order can reduce overproduction and waste and are therefore a step in a more sustainable future. This is not a collab based upon 2 big brands trying to sell more, this a collab on shared values, ambitions and vision”
- Jos Van Gastel, Founder of FONS"
Join Us!
Whether you’re an avid cyclist or someone who’s just discovering the joy of outdoor adventures, this collaboration has something for everyone. Come visit our showroom to try Sher apparel, or treat yourself to one of our experience weekends to immerse yourself in the best of the Bolzano area.
Let’s ride in style, comfort, and confidence—together.
Stay tuned for dates and details of our upcoming events, and don’t forget to follow us for updates on this exciting collaboration!
